Samyang 1963 (삼양1963), a premium ramen that sold hugely in Korea, is coming to Japan. It goes on sale in 7-Eleven stores nationwide from Tuesday, October 20, 2026, in stages.
🍜 Product Info
| Product | Samyang 1963 |
| Release | From October 20, 2026, in stages |
| Where | Seven-Eleven stores nationwide (some stores may not carry it) |
| Price | ¥228 (excluding tax) |
| Weight | 135 g |
| Shelf life | 12 months |
| Maker | Samyang Japan Co., Ltd. |
Online-mall purchases (e-commerce) are reported to be excluded.
✨ What Makes It Special
- Noodles: fried in a "golden blend oil" of beef tallow and palm oil for a savory aroma; the springy texture is said to last to the end.
- Soup: a rich taste layered with beef, chicken, garlic and green onion, with a spicy accent from green chili.
- Toppings: freeze-dried cabbage, green onion and chili cut in large pieces (no char siu).
- Spiciness: at a press event, impressions included "spicy, but with the umami of beef tallow and beef, surprisingly light" and "spicier than regular Samyang ramen."
👩🍳 How to Cook It
Per the package: add the noodles and liquid sauce to 500 ml of boiling water and cook for 4 minutes. Turn off the heat, then add the powder soup. The powder soup tastes like seolleongtang or gomtang, and adding it last is the key.
🇰🇷 A Big Hit in Korea
- Launched in 2025 and sold 7 million units in a month
- Social-media introduction videos totaled 80 million views
- A pop-up store in Seongsu-dong, Seoul sold out all slots within 5 minutes of reservations opening, and about 10,000 people visited in a week
🎁 Japan Launch Campaign
| Period | October 20 – November 19, 2026 |
| Prize | Submit a receipt from a participating store: 1,963 winners drawn to receive up to ¥3,000 in Amazon gift cards |
| How to enter | Add the "Samyang Ramen" LINE official account as a friend and upload a photo of the receipt on the campaign site; results arrive in the LINE chat |
Please see the official site for full conditions.
❓ Frequently Asked Questions
When does Samyang 1963 go on sale in Japan?
From October 20, 2026, in stages at 7-Eleven stores nationwide.
How much is Samyang 1963?
¥228 (excluding tax) for a 135 g pack.
Is Samyang 1963 spicy?
Reports say it is spicy but has a light finish thanks to beef tallow and beef umami, and is spicier than regular Samyang ramen.
How do I cook it?
Boil the noodles and liquid sauce in 500 ml of water for 4 minutes, turn off the heat, then add the powder soup.
🔗 Official Information
・Samyang Japan press release (Japanese) / Kstyle
Based on official announcements and reports as of October 20, 2026. Stores, prices and campaign details may change; please check the official site.